Job Ad Creation (CAJA)
Job ad creation form is one of the main features that lives in the employer recruitment platform, which enables employers to create and publish job ads to seek out potential employees for hiring purposes.
Platform
Responsive web, mainly focuses on desktop experience as ~96% of the users view these pages on a desktop.
My role
- Create UI and visuals, iterated based on the feedback from the team.
- Design review with engineers on front-end implementation.
- Participated in user research to co-facilitate user interviews.
Tools used
Pen & paper
Sketch for UI design
Invision for prototyping
Miro for documentation
In this project, I paired up with another UX designer to redesign the current job ad creation experience.
Why redesign?
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Dated visual design and user experience
The experience was created years ago where only little if not none of the design thinking was applied when it first started.
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Huge drop-off in between pages
From Google Analytics, we observed that the completion rate drops drastically from the first step to the final step.
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Several usability issues were found
When talking to the users, they pointed out a number of issues when using the current experience.
Current experience
Process
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Since the experience consists of a few modules and components, we broke it down into smaller parts so we can focus on one section at a time.
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Feedback from stakeholders and findings from user interviews are documented in Miro.
Documentation in Miro
The redesigned Job Ad Creation UI
Step 1 - all mandatory information
Step 2 - all optional information
Step 3 - checkout
Redesign of Credit Purchase page
Posting a job ad will consume a certain amount of job ad credits; the Credit Purchase page allows users to purchase job ad credit if they run low on it.
Why redesign?
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To standardize the look and feel so that it's consistent with the job ad creation flow.
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To improve the IA of the purchase page.
The redesigned Job Ad Creation UI
Before
After
