Hirer Insights
Hirer Insights is an analytic tool built in the employer job portal to help them understand their job ad performance and the competitive landscape of the talent market, so that employers can make timely and effective changes to maximise their job ad potential.
Platform
Desktop web
My role
- Create UI and share with stakeholders and team members for feedback.
- Design review with engineers on front end implementation.
- User testing designs with employers in HK markets for feedback.
Tools used
Pen & paper
Sketch for UI design
Invision for prototyping
Hotjar for heat map and surveys
Miro for documentation
Purpose
-
​To enhance the existing workflow of report generation for the internal staff.
-
To visualize the data more comprehensively.
Process
-
I was getting briefed and gathering requirements from PM and the head of the account manager.
-
Dive deep into the existing report generation tools and workflow.
-
Mapped out and prioritize the modules based on the requirements.
-
Explore how other tools in the market are doing it.
-
Start designing high fidelity design (skipping the wireframe stage as both the stakeholders and the product team are on the same page on what to build)
-
Bi-weekly review with the stakeholders.
-
Validate with end users.
-
Revised and launched.
First version of Hirer Insights
Validation
-
1-hour in-person interviews with 5 different employers.
-
Feedback was collected and synthesized.
-
Several usability issues were found during the interview.
Findings on Overview page
Findings on Job Ad Performance Details page
Findings on Market Insights page
